INDUSTRY. Consulting.

CHALLENGE. Siegel+Gale has created (and recreated) some of the world’s most iconic brands. But rebranding Adswerve was no everyday job. It was a feat of courageous creativity, deep collaboration, rare magic, and real fun. While the original case study touched on aspects of this, it didn’t fully celebrate the details that made this project so special. The agency’s marketing team tapped me to help tell a stronger story.

WORK. I started by zooming out…so I could zoom in unprimed and unbiased. I researched Adswerve, reviewed post-project Q&A’s, and listened to debriefs with the project leads. Then I zoomed in, examining the threads of the case against the team’s feedback. With all the pieces on the table, I restructured the story to emphasize the alchemy of the project—underscoring the tension in the challenge, elevating the brilliance of the teams’ spirited collaboration, and emphasizing the transformative impact of Siegel+Gale’s work.

Agency: N/A (Independent)