I'm a writer, strategist, and consultant. In other words, I am an endlessly curious word nerd and an expert at turning data into impactful storytelling.

For over 10 years, my words have been shaping brands across tens of industries, from technology to travel to toothpaste.

My formula is always the same: scan widely and listen closely. I pay attention to the brand’s needs, to the world around it, and to what stakeholders say (and don't say). And then I cook.

When I’m not doing brand work though, sometimes I have thoughts about it. You can read them in publications like Campaign US, Quirk’s and Brand Quarterly (or you can just catch some of my ideas over on LinkedIn!).

But when the moon comes out, you can find me writing poetry, fiction and essays, which have been published by HuffPost, Brittle Paper, Chronogram, and elsewhere…

Take a peek at my toolkit below☟ check out some of my projects, and do say hello!