INDUSTRY. Technology.

CHALLENGE. Once an internet cool kid 25 years ago, Mozilla had started to fade from the memory of many. It needed a badass rebrand to remind the world—loudly and clearly—that it's still here, and more innovative than ever. I was tasked with verbal piece of the puzzle.

WORK. Partnering with the strategy and creative leads at JKR, as well as the brand leads at Mozilla, I developed the “Brainy Bestie” voice framework—a persona that captures the genuine honesty and energy of the Mozilla brand. I also crafted messaging and copy to telegraph the voice and mirror the new visual identity. Read more about the full project here.

Agency: JKR