INDUSTRY. Travel.

CHALLENGE. When an established brand creates an offshoot, it needs strategic messaging that tells a clear, compelling and believable story. That’s what happened when CIBT created Entriva.

WORK. Digging into the strategy, visuals, and client needs, the ask was clear: communication beyond information. Entriva’s words needed to inspire. So, I molded a rousing brand voice, crafted an evocative brand story, and edited UX copy across digital touchpoints—helping Entriva take flight in 2023. You can read about the whole project here.

Agency: Siegel+Gale