Whatnanawrote. Anatomy of a name.

I just wrapped up a naming project, so let me tell you the story about naming my practice.

My gut knew early on. But due diligence, right?
So I brainstormed all sorts of names: descriptive, evocative, coined things that were too clever for their own good. I even popped most of them up in my site header to try them on for size.

But after a few days of shortlisting, sleeping on it, and shortlisting again, I landed right back where I started: whatnanawrote

Is it flawless? Maybe not.
Perfect for me. Oh yes.

It’s short, clear, direct, and a bit cheeky. It’s about me. It’s about my words. It’s a self-endorsement of both.

It makes sense because I am a one-man-b(r)and of me. My creativity. My personality. My values. My curiosity and work ethic. My talent. My experiences, expertise, and reputation. Me.

Some naming guru once said that a name is the first word in a brand’s story. I agree. But I think it functions more like a refrain—a repeated reminder that echoes through every atom of a brand.

That is why I named my brand after me.
So you're always sure of exactly what you're getting.