INDUSTRY. Fashion.

CHALLENGE. A bold, new entrant into the world of women’s fashion, Seragyi needed a story as striking and memorable as its garments.

WORK. The design had a clear POV: powerful, feminine, unexpected. But how could we translate that into the messaging? We discussed icons, inspirations and competitors—and over a series of copy iterations, grounded the messaging in the founder’s personal story. With that pinned in, I wove an elegant story around the bold design, crisp crafts(wo)manship, and the big, small things at the core of the brand.

Agency: N/A (Independent)