NANA BAFFOUR

Hello, I’m Nana.

>>> FAST FACTS

Home: NYC, by way of Accra
Education
: Vassar College
Agencies: Adoptive; Consumer Dynamics; S+G; JKR
Philosophy: Great work with great people
Coolest client: Mozilla
Superpower: Adaptable AF
#1 Hobby: Bachata
Now reading: “The Urgent Life” by Bozoma Saint John

>>> download my resume •

⌄ ⌄

I’m a versatile writer, a seasoned strategist and an experienced consultant. In other words, I am endlessly curious, a multilingual word nerd, and an expert at transforming data into storytelling.

Over the past 10+ years, I’ve helped shape a plethora of brands. Whether working with global icons (think product innovation for Colgate) or emerging superstars (think copywriting for Seragyi), I channel all my experiences into making every project a winning collaboration. This means I combine multi-industry insights with a brand-specific lens to uncover powerful ideas and captivating language; that’s how I help my clients craft a damn good story. When I’m not doing brand work though, sometimes I have thoughts about it—you can read them in publications like Campaign US, Quirk’s and Brand Quarterly.

But when the moon comes out, I tend to start cooking up fiction, poetry and essays, which you can find in HuffPost, The Good Men Project, and African Writer Magazine.

Take a peek at my toolkit ☟ below, check out some of my projects, and don’t forget to say hello!

  • Verbal Identity

    • Brand voice

    • Voice guidelines

    • Tone

    Technical Writing

    • UX writing

    • Microcopy

    • Content design

    Copywriting

    • Digital (site & social)

    • Product

    • Sizzle scripts

    Brand Writing

    • Brand narratives

    • Brand manifestos

    • Brand stories

    • Messaging architecture

    • Executive talking points

    Other

    • Speechwriting

    • Concept writing

    • Content editing

  • Brand Identity

    • Positioning

    • Mission, vision, values

    • RTBs / proof points / claims

    Brand Assessment

    • Brand audits

    • Competitive analysis

    Innovation

    • Ideation workshops

    • Concept writing

    Consumer Insights

    • Profiles & personas

  • Logistics & Setup

    • Planning

    • Discussion guides

    • Screening & recruiting

    Moderation & Synthesis

    • Projective exercises

    • 1:1 interviews (IDIs)

    • Focus groups

    • Debriefs

ready to work together? •

let's get to work •

ready to work together? • let's get to work •