NANA BAFFOUR
Hello, I’m Nana.
>>> FAST FACTS
Home: NYC, by way of Accra
Education: Vassar College
Agencies: Adoptive; Consumer Dynamics; S+G; JKR
Philosophy: Great work with great people
Coolest client: Mozilla
Superpower: Adaptable AF
#1 Hobby: Bachata
Now reading: “The Urgent Life” by Bozoma Saint John
>>> download my resume •
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I’m a versatile writer, a seasoned strategist and an experienced consultant. In other words, I am endlessly curious, a multilingual word nerd, and an expert at transforming data into storytelling.
Over the past 10+ years, I’ve helped shape a plethora of brands. Whether working with global icons (think product innovation for Colgate) or emerging superstars (think copywriting for Seragyi), I channel all my experiences into making every project a winning collaboration. This means I combine multi-industry insights with a brand-specific lens to uncover powerful ideas and captivating language; that’s how I help my clients craft a damn good story. When I’m not doing brand work though, sometimes I have thoughts about it—you can read them in publications like Campaign US, Quirk’s and Brand Quarterly.
But when the moon comes out, I tend to start cooking up fiction, poetry and essays, which you can find in HuffPost, The Good Men Project, and African Writer Magazine.
Take a peek at my toolkit ☟ below, check out some of my projects, and don’t forget to say hello!
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Verbal Identity
Brand voice
Voice guidelines
Tone
Technical Writing
UX writing
Microcopy
Content design
Copywriting
Digital (site & social)
Product
Sizzle scripts
Brand Writing
Brand narratives
Brand manifestos
Brand stories
Messaging architecture
Executive talking points
Other
Speechwriting
Concept writing
Content editing
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Brand Identity
Positioning
Mission, vision, values
RTBs / proof points / claims
Brand Assessment
Brand audits
Competitive analysis
Innovation
Ideation workshops
Concept writing
Consumer Insights
Profiles & personas
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Logistics & Setup
Planning
Discussion guides
Screening & recruiting
Moderation & Synthesis
Projective exercises
1:1 interviews (IDIs)
Focus groups
Debriefs